Pastels can do soft and feminine with their metaphorical eyes clsoed, but they can be a temperamental beast in make-up terms. Go too heavy on the powder blue and you’re Angie Watts in the Queen Vic; too subtle and you’re fending off questions about ill health. That said, for nails especially, the ice-cream parlour palette is the freshest look of the spring/summer 2010 season.

Tips from a make up artist are to focus on one shade of peach or blue and work it onto a bare eye. Try going for a block of colour up to the socket and blending towards the brow. You can uses a strong lip to carry the eye colour, but if so then ditch the blusher.

Today’s pastels are laid back and nonchalant, and you should keep the look dishevelled rather than twee. For oomph factor and evening sex appeal, work the look with a not-so-innocent red lip. And last but not least, make sure you ditch any Barbie factor by leaving hair messy and unstructured.

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